How strong is your B2B lead funnel, really?

6 questions. 2 minutes. You'll get a scored breakdown of exactly where your funnel is strong and where it's losing you clients.

✓ Results shown immediately

✓ Scored, not generic

✓ Free

Question 1 of 6

What's your primary lead capture right now?

Pick the one doing the most work on your site today.

A scored quiz or assessment A PDF, ebook, or checklist download A "Book a call" or contact form only Paid ads straight to a landing page No structured lead capture

Question 2 of 6

What's your visitor-to-lead conversion rate?

% of people who land on your lead magnet or form and actually submit. Don't know? Pick the last option.

Above 30% 15–30% 5–15% Under 5% I don't track this

Question 3 of 6

How do you qualify leads before they talk to you?

Bad qualification means wasted calls on people who were never going to buy.

A quiz or multi-step form that scores and segments them automatically A short form — name, email, maybe company Discovery call — everyone who asks gets one They book straight on my calendar, no filter No qualification step at all

Question 4 of 6

Where does most of your traffic come from?

Pick your #1 source — the one sending the most visitors today.

SEO and content marketing LinkedIn organic — posts, DMs, outreach Paid ads (Meta, Google, LinkedIn Ads) Referrals and word of mouth only Cold outreach — no real inbound

Question 5 of 6

How many discovery calls per month turn out to be a bad fit?

Bad fit = they weren't your ICP, couldn't afford you, or were never going to buy. Be honest.

None — almost every call is a real prospect 1–2 per month 3–5 per month More than 5 per month I don't track this

Question 6 of 6

How many qualified leads do you get per month?

Qualified = people who fit your ICP, not just anyone who fills a form.

50+ qualified leads 20–50 qualified leads 5–20 qualified leads Fewer than 5 qualified leads I don't track this

Your Lead Funnel Score

— / 100

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What's driving your score

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This assessment is a diagnostic tool from QuizArrow. Results are indicative, not a substitute for a full marketing audit.